Other companies and brands that have partnered with the Sandbox include Warner Music Group, Ubisoft, the Rabbids, Shibuya 109, Gucci Vault, the Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs and Care Bears. The Sandbox, which first launched in 2012, is a subsidiary of Animoca Brands. Devin Nealy 5:52 am Sun As studios continue to scramble to create their own cinematic universe alternative to Marvel, there's one franchise that possesses the requisite mythos to. “We can’t wait to open our Lionsgate land in The Sandbox metaverse so fans around the globe can create, play and explore our film IP in ways that go beyond what’s possible in the physical world,” said Jenefer Brown, Lionsgate’s EVP and head of global live, interactive and location-based entertainment.

🎬 Action City will host film-themed experiences from a number of franchises, starting with #HellBoy!įind out more ⤵️ /Z33cSahVuB We are delighted to welcome who will become the first film & TV studio to enter The Sandbox! In the future, Lionsgate and The Sandbox also expect to launch a virtual land studded with the studio’s catalog of horror titles.

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